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TORONTO, March 31, 2026 - FIRST Insurance Funding of Canada (FIRST Canada), the industry leader in payment solutions, is pleased to announce the appointment of Alexandre Sergerie as Relationship Manager in Quebec.
As the newest addition to the Quebec Sales Team, Alexandre Sergerie brings a strong reputation in consultative sales and relationship management across financial services, insurance, and payment solutions. With over a decade of sales expertise spanning insurance, investments, and financial services, Alexandre’s strengths in relationship management, solution-based negotiation, and coaching support will be a valued asset in strengthening our unique value proposition and broker partner relationships.
"We are thrilled to have Alexandre join our team," said David Caringi, Chief Sales Officer for FIRST Canada. "He is recognized for supporting partners with consistency and navigating complex needs to reach beneficial solutions. As we continue to grow in Quebec, his approach will help strengthen broker engagement and elevate the level of service we deliver to our partners."
"I am honoured to join the FIRST Canada team and contribute to the company's ongoing success," said Alexandre Sergerie. "I look forward to collaborating with broker partners across Quebec, and helping deliver innovative, reliable solutions that support evolving client needs."
Alexandre’s experience spans relationship management, sales, insurance product support, and investment and protection solutions, making him a highly effective addition to the team.
About FIRST Insurance Funding of Canada
FIRST Insurance Funding of Canada (FIRST Canada) provides the Canadian Insurance Market with comprehensive payment solutions. Brokers, MGAs, and Carriers can partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all of their clients. The combined strength of FIRST Canada’s dedicated team, evolved offering, and innovative platform positions their partners to meet the demanding future of the Canadian Insurance landscape. FIRST Canada’s easy-to-implement APIs integrate all payment methods into your workflow, app, website, or portal to increase your efficiency. Follow FIRST Canada on LinkedIn and X. For more information please visit www.firstinsurancefunding.ca.
For more information, please contact:
Eric Bissonnette
Regional President Business Development and Sales
FIRST Insurance Funding of Canada
eric.bissonnette@firstinsurancefunding.ca
514 688 8252
