Covid-19 Accelerates Brokers' Evolution - Insurance Business Canada article

Reliability ∙ Growth ∙ Innovation

Insurance Business Canada recently published an article titled “Covid-19 Accelerates Brokers' Evolution” highlighting the importance of digital payments, particularly since the start of the pandemic.

The article features an interview with FIRST Canada CEO, Stuart Bruce and focuses on how the customer experience is more important to the brokers’ value proposition now more than ever.

The article reinforces FIRST Canada’s position in the as leaders in the insurance payments space and our dedication to our valued broker partners. The article concludes with a statement from Stuart Bruce stating, “We will continue to be on the forefront of innovative payment solutions. As a leader in the space, we are not ones to sit on our laurels.”

For more information on how FIRST Canada can help you elevate your customer experience, contact a dedicated Relationship Manager in your region today.

Read the full article.


About FIRST Insurance Funding of Canada

FIRST Insurance Funding of Canada (FIRST Canada) provides the Canadian insurance market with comprehensive payment solutions. Brokers, MGAs, and carriers can partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all of their clients. The combined strength of FIRST Canada’s dedicated team, evolved offering, and innovative platform positions its partners to meet the demanding future of the Canadian Insurance landscape armed with market-leading solutions for success. FIRST Canada is part of Wintrust (Nasdaq: WTFC), a financial services company with more than $43 billion in assets and a part of the largest premium finance companies in North America. Follow FIRST Canada on LinkedIn and Twitter. For more about the company, visit


For more information, please contact:

Crystal Macklin
SVP Marketing & Communications
FIRST Insurance Funding of Canada
647 308 4944