FIRST Canada Launches FIRST Pay, API Solutions for Insurance Payments

Reliability ∙ Growth ∙ Innovation

FIRST Canada announces another insurance industry first: Request Pay

FIRST Insurance Funding of Canada (FIRST Canada), the industry leader in payment solutions, is pleased to announce it has launched FIRST Pay, a suite of APIs which enable brokers to offer a choice of insurance payment solutions directly via their portals, websites, and apps.

FIRST Canada’s suite of market-ready APIs allow brokers to easily provide bespoke payment solutions for their clients at the point of sale. Regardless of multiple carriers’ disparate payment plans, brokers can now take control of their own payment process and offer comprehensive payment plans for all their clients.

Brokers can choose to leverage any or all of FIRST Canada’s API solutions including premium financing quotes and renewals, credit card payments, eSignatures, and document retrieval to design a customized digital client experience. FIRST Canada’s API Solution Consultants provide expertize, collaboration, and tools such as technical documentation and sample source code to fully support brokers and developers to easily integrate FIRST Pay payment solutions.



“Payments are a critical part of the sales process for both brokers and clients.” said Stuart Bruce, Chief Executive Officer, FIRST Insurance Funding of Canada. “Brokers need an efficient way to deliver an exceptional client experience and their clients want convenience and choice. FIRST Pay’s API solutions easily help brokers modernize their businesses.”



Brokers looking to incorporate digital payment solutions into their business are invited to view the FIRST Pay Demo.


About FIRST Insurance Funding of Canada

FIRST Insurance Funding of Canada (FIRST Canada) provides the Canadian Insurance Market with innovate payment solutions. Brokers, MGAs, and carriers can partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all their clients. The combined strength of FIRST Canada’s dedicated team, evolved offering, and innovative platform positions its partners to meet the demanding future of the Canadian Insurance landscape armed with market-leading solutions for success. FIRST Canada is part of Wintrust (Nasdaq: WTFC) a financial services company with more than $30 billion in assets and a part of the largest premium finance companies in North America. Follow FIRST Canada on LinkedIn and Twitter. For more about the company, visit


FIRST Canada Contacts:

Stuart Bruce, CPA CA
CEO, FIRST Insurance Funding of Canada
416 216 1788