News | Our new look and feel

Reliability ∙ Growth ∙ Innovation

As you may have noticed, we’ve redesigned the way we look. With the name and business change to FIRST Insurance Funding of Canada, we wanted to roll out a new look and feel that better represents who we are—and what’s important to you—as your premium funding provider. So, here’s a little bit of background on our redesign.

Since 2006, we’ve been partnering with you to help your clients find easy payment solutions for their commercial insurance needs. As FIRST Insurance Funding of Canada, we are now one of the largest independent premium finance companies in North America. With all of this in mind, we set out to integrate three key messages that shape our vision:

• Reliability
• Growth
• Innovation

Reliability that matters: Although our name is changing, we remain headquartered in Toronto, and service will continue to be offered across the country.

We’re here to help you grow: We help brokers who want to get ahead, and we now offer an enhanced range of services and offerings, such as cash flow lending, more competitive pricing, and much more.

A fresh new way to do business: With accredited presentations, dedicated underwriters, in-house processing support, Web Quote (our 24/7 online quoting tool)—we have the resources to customize our services to your needs.

We’re here to partner with you to help your clients grow and protect their business. Call us now to get started.